I founded Sincerely Yogurt® based on the culmination of many passions; specifically, passions for health, for giving back, and for educating the public on healthy living. It is my promise that Sincerely Yogurt® will never compromise the high quality and strict standards we set in stone from our very first location.
We started Franchising in 2010 and have been growing ever since. Through our growth, we have adopted several ideals that drive us everyday.
Founder and CEO
WHAT DRIVES US?
From the beginning, we made it our mission to go beyond the traditional self-serve frozen yogurt shop. Sincerely Yogurt® created an upscale interior, developed proprietary “Greek” style tart yogurts, and incorporated a line of healthy smoothies, many capable of being a meal replacement. In addition, we offer a full line of supplement boosters for even more targeted nutrition.
With a growing reputation for ultra-healthy treats and a dedication to giving back, we found that the demand for more locations has, too, been growing ever since.
Recently adding partners such as a dedicated gluten and dairy free bakery as well as several non-profit organizations, we can ensure that the health and well-being of our customers and their communities will always be at the forefront of our efforts.
MORE THAN A TREND
Healthy frozen yogurt is one of the fastest growing food segments in the world. People of all ages are discovering the healthy difference and great taste that high quality frozen yogurt can provide.
- The frozen yogurt and smoothie industry has grown rapidly across the US, despite the 2009 recession.
- Revenue has risen at an annual rate of 5.9% and over 700 million.
- Demand driven by increasing health-conscious customers and parents have propelled the industry as a low-cost, healthy indulgence.
- Many brands target college towns, as the younger population is typically more health-conscious than older Americans.
- Health concerns have also driven the popularity of self-serve style stores, since they allow for portion control on an individual basis. Smoothie growth has also been driven by health and ingredients concerns.
Having the best yogurt around is only the beginning…
- Treat others with respect; always try to be considerate of others
- Never get too comfortable; always try to challenge yourself and others
- Measure contributions by the rewards your actions bring to others around you
- Create awareness that maintaining proper “balance” in ones eating habits is the best solution to preserving a healthier lifestyle
- Strive to continuously improve processes, product offerings, customer service and quality
- Recognize that while profits will preserve our existence, they will not be our driving force
- Strive to build strong relationships with our customers and the communities in which we serve
- Never forget to reward employees’ individual contributions
SO MUCH MORE THAN YOGURT
Unlike many frozen yogurt providers, Sincerely Yogurt® serves authentic Non-Fat and Low-Fat frozen yogurt which is made with all natural ingredients, rather than artificial flavors or colors. All of our yogurt flavors are certified by the National Yogurt Association (NYA) to ensure that our customers are maximizing their health benefits while enjoying our products.
Our two “Signature Recipes” are nationally recognized and approved! These recipes are Greek in origin, so they taste like real yogurt and have less sugar and higher protein.
ORIGINAL is known to revitalize the senses. This flavor is creamy, tangy, but with a sweet aftertaste!
GREEN TEA: is Sincerely Yogurt®’s original flavor combined with Green Tea Matcha. The word “Matcha” means very fine ground powder derived from the green tea plant. Green tea has many known healthy attributes, including: supporting the immune system and healthy digestion, fighting the signs of normal aging, promoting healthy function of the brain and liver, and improving the health of gums.
Sincerely Yogurt® offers a variety of smoothies that will satisfy the health-nut and the sweet tooth!
In addition, we provide a variety of pharmaceutical grade supplements to our Signature Smoothies, if desired. Whether it’s to get your daily intake of live and active cultures or to enhance your performance in the gym, you will have the option to add one or more supplements to your smoothies. To provide these supplements, Sincerely Yogurt® has partnered with one of America’s leading supplement manufacturers to specially formulate our smoothie menu.
Allergen Friendly Items
Sincerely Yogurt® has partnered with several gluten and dairy-free bakers and providers to offer many healthy and delicious options for those with a gluten or dairy sensitivity. Having these options ensures everyone will enjoy their visit and separates us from the competition!
At Sincerely Yogurt®, we believe in being more than a business in your neighborhood. We believe in being a partner, an advocate, and a source of education. We constantly seek healthy partners to be involved with, whether healthy from a diet standpoint, a community standpoint, or a charitable standpoint.
We encourage our franchisees to donate all proceeds from grand openings to a charity of their choice. Not only does this speak to our core philosophy, it also immediately establishes us as a community- Sincerely Yogurt® encourages a positive and healthy impact on the community.
Today, people are becoming more aware of their eating habits as obesity in America soars. Children especially are targeted in the government’s initiative to address this issue. Providing healthy alternatives to the public is a necessity to ensure America’s obesity issue does not persist and affect future generations. Sincerely Yogurt® serves to motivate the communities in which it operates to lessen the causes of obesity. business and builds value for future strategic relationships in each territory we serve.
A Hands-on Franchising Experience
Sincerely Yogurt® is dedicated to enhancing the brand by providing services that other franchises can’t, and will not, provide. We will provide hands-on support that will give our investors peace of mind as they enter into this new business opportunity.
Our franchising team will support every aspect of the initial planning process; whether it’s assistance with selecting a location or applying for general permits, we will be present to ensure that the project is set up for success. We have over 40 years of Real Estate and Property Management experience; we can confidently guide franchisees in making the most informed decision.
Sincerely Yogurt®’s franchising team also consists of a high profile architectural firm to meet any design or architectural requests. Although there are certain aesthetic requirements, we would like every location to be unique. Our staff can work on molding a store image that is both unique to the franchise owner and adheres to those certain requirements, to ensure a uniform look for every location.
Our yearly marketing plan includes location-specific promotions, fundraising events, specialty items, community drivers, and sponsorship opportunities!
INVESTING IN YOU!
We pride ourselves on making the franchising process as smooth as possible and take on more responsibilities, as a franchisor, than anyone in the industry.
FRANCHISOR RESPONSIBILITIES INCLUDE:
What makes Sincerely Yogurt® a great franchise opportunity?
•A brand name recognized for quality, taste, and freshness •A menu that stays current with consumer trends and with healthy eating, yet maintains traditional favorites •A growing concept with excellent franchising experience and support •An exciting new store design •A funding availability to qualified applicants •Cost advantages over other franchises
Tap into the newest trend in healthy indulgence!
•Established and growing self-serve concept •Easy to operate and manage •Highly regarded product line •Protected territories •Low cost of entry and start-up as well as higher return on investment •Flexible footprints starting at 1,000 square feet •Select markets now available •Industry growing at 7% every year
International Franchise Opportunities Available!
Store owners are enjoying year-round profits, with significant returns.
Even at this early point in the franchise’s history, annual store sales range from $225,000 to $500,000 depending on the degree to which each store has integrated into their community. Profitability will depend not only on the ability of its owners to work smartly, but also to engage and build loyalty among their communities. While the truism about “location, location, location” applies to Sincerely Yogurt® stores, we have found that the other ESSENTIAL ingredient to success is “community, community, community”. Our stores that work hard to create and maintain strong and continuing relationships that build loyalty find themselves leading the pack.
Entry into the frozen yogurt industry requires much less funding than restaurants, and start up is faster as models and training techniques have been perfected. Sincerely Yogurt® offers a unique opportunity for would-be franchisees because their cost of entry is among the lowest in the industry (franchise fee + cost to refit a store + cost of machinery and fixtures). After a store location is mutually agreed upon, it is time to begin.
Our stores’ pretax return on investment ranges from 20 percent to 50 percent, with the large variation due to the following: the amount of the initial investment required/desired; the rent negotiated; the participation by the owners in running their stores (do they want to run it themselves or have someone manage it for them); the owner’s investment in promotions and other marketing in order to build for the future; and, an owner’s ability to increase sales by creating special relationships with those active in their community (increasing sales and leveraging their returns).
At the point in which an Agreement is signed and a $29,000 Franchise Fee is paid, then architectural and construction personnel get to work on your store and we will be with you every step of the way. Additionally, you will be thoroughly trained on all store procedures.